04 // Branding 

Client Name: Sóvári Andrea - Etka Yoga Instructor, Hungary (2022 Autumn)

​

Project: Branding (Logo, Colors, Typography)

​

The branding project was undertaken for a solopreneur who desired an energetic yet feminine look. The primary focus of the project was the design of the logo, with the entrepreneur expressing a clear preference for a rounded shape that would immediately convey the nature of her business and appeal to her target audience of women. The color palette was meticulously selected to reflect an autumn theme while ensuring a consistent brand identity. Nature-inspired hues were incorporated to evoke a warm and welcoming atmosphere, aligning with the entrepreneur's vision for her brand. The end result was a visually captivating and cohesive brand that effectively communicated the desired message to its intended audience.