06 // Rebranding

Client Name: Polightly, Hungary (2023)

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Project: Brand Name, Logo, Color & Typography Refresh

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The branding project revolved around a language coach who had long struggled with a name that was frequently mispronounced. Her goal was to rebrand herself with a name that not only represented her solution for clients but was also easy to remember and had a professional yet modern sound. As a coach specializing in helping individuals in the corporate world, she aimed to instill confidence in English communication while maintaining professionalism and politeness, particularly in conflict situations that are not uncommon in such environments.

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The color palette was carefully chosen to convey a fresh and trustworthy feel while effectively targeting the right audience. The typography played a crucial role in the branding process, with the selection of the Nagoda font. This font possessed the desired characteristics and proved to be a perfect fit for the logo, headlines, branding materials. The end result was a visually appealing and impactful brand identity that reflected the coach's expertise, professionalism, and commitment to helping individuals navigate the complexities of English communication in the corporate world.

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